replatform design for BirthdayExpress home page




BirthdayExpress is BuySeasons online retailer for party supplies and decorations, as well as a portal to conceptualizing, planning and personalization of children's parties.  BirthdayExpress has a unified brand look and feel that featured non-posed photographic party scenes that gave the site a very natural sense of fun.
The design and brand voice were supported by a concise and uniform style guide that emphasized a blend of product and activity that engaged customers, driving traffic and conversion.

mobile optimized

With a full-on redesign for a replatform initiative, BirthdayExpress was mobile-optimized to feature exceptional interfacing for viewing content, facilitated browsing, product selection, improved click-thru, and purchasing/conversion.

grid view and product description page from replatform design



To address the metric that the majority of email is read on mobile devices, BirthdayExpress email designs scale perfectly with a high level of readability.

product description pages, gridview, cart and checkout: 

examples of BirthdayExpress photography