BuyCostumes is the adult-centric site to BuySeasons specialty retail triumvirate which received a redesign and brand refresh as part of a replatform and CMS initiative.  This redesign was conducted with a mobile-first design methodology to ensure the best possible experience.  The desktop version of each page takes advantage of wider user screens. 
Built with an agile development framework, UX analysis and rigorous testing informed wireframes, taxonomy, navigation, and all design concepts.  

style tile - replatform

style tile - replatform


A mobile-first design was employed for all pages using an iterative agile approach.



Utilizing a balance of clean innovative design and copy with live HTML, the intent with BuyCostumes email design was to deliver clean, impactful, diverse visual messaging that would trigger higher levels of engagement.

print catalog:

product description pages and gridviews: