CostumeExpress is the child-centric online costume retailer for BuySeasons. The Retail/Creative mission was to deliver solid, on-brand design and customer experience in support of the marketing initiatives for improved traffic and conversion. This was achieved through best-in-class design, data analysis via Adobe Analytics, UX best practices using Axure wireframing, and rigorous site optimization testing using Monetate.
We built CostumeExpress content with a mobile-first, user-centric design approach with a data-driven process to optimize usability.
Our email marketing/creative was an important traffic driver to our websites. We developed both mobile-optimized templates and fully responsive content designed to delight.
The Costume Express design shows the playful nature of the brand with engaging content that can be tailored directly to the user.
This 40+ page catalog featured brand-focused photo styling plus an extensive library of images and style guide. By establishing styles early in the season, the team created everything from postcards, to landing pages, emails, banner ads, social posts and more in an efficient and on-brand manner.